Insights from CSA Partner Verizon Media

Like all businesses, we face the same global pandemic and we are united in the challenges it poses but also the solutions we can bring […]

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New CSA Partner: Fastmail

We are pleased to announce that Fastmail is now officially a CSA Partner and is using the CSA IP-list for incoming emails. Emails from CSA […]

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Insights from CSA Partner 1&1 Mail & Media GmbH

In conversation with… Dr. Conny Junghans Conny is striving to harness the power of data science to change how we accomplish everyday tasks. She’s currently […]

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Insights from CSA Partner Cisco Talos

In conversation with… Don Owens Don is an architect for the Talos engines that produce email and web verdicts for Cisco security products, as well […]

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Insights from CSA Partner Verizon Media

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Like all businesses, we face the same global pandemic and we are united in the challenges it poses but also the solutions we can bring to the table. At Verizon Media, we are focused on solving problems for consumers, and the pandemic has accelerated our efforts. Connecting with others is so important right now, and we are rising to the challenge by making Yahoo Mail an easy way to communicate and connect.
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We know that our users love seeing avatars and logos to be able to quickly scan and triage their inboxes, so we have been showing logos for some time already. But we also believe that brands need to be able to control what logos we show. That’s why we love BIMI. It puts the brand in charge, helps them to control how their brand appears in communication to our mutual customers and it frees up resources on our side which we can spend on building an even better experience. BIMI also incentivizes brands to adopt the latest security standards. And we have reason to believe that it works: Hundreds of brands have adopted BIMI and we have seen an even higher adoption of DMARC in the same time frame.
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VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. We believe that VTO helps to cut down on email noise, reduce non-relevant emails and deliver an overall better experience for our mutual customers.
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They are. Because VTO helps our users discover relevant email right when they are active, we see higher opens and click rates.
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We want to double down on building the best consumer email experience. Period. As I said earlier, we are facing a new reality and we believe this also requires new and fresh solutions to help our users. We know that as consumers we all use email to stay connected to brands. Now more than ever, email is key in digital purchasing. That’s why we recently launched a frictionless shopping experience and integration with Walmart -- right within your inbox. And you can imagine that we have even more ideas to make shopping and staying connected to the brands you love even easier.

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Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

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New CSA Partner: Fastmail

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We are pleased to announce that Fastmail is now officially a CSA Partner and is using the CSA IP-list for incoming emails. Emails from CSA certified senders will now reach even more inboxes around the world.

Why Fastmail joined the CSA

"Fastmail takes pride in going above and beyond to give email customers everywhere the best experiences. To do so, CSA certification protects users from spam, while ensuring the mail customers want is delivered."

About Fastmail

Fastmail is email, calendars, and contacts that give you privacy and control. Get blazing fast email service from the leaders in email privacy for over 20 years. Fastmail helps you save time, get organized, and do more on any device with powerful, modern features. Set up your ideal workflow in Fastmail—be it simple or inventive. Email from your custom domain and get expert support if you ever need it.

 

 

 

 

 

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Insights from CSA Partner 1&1 Mail & Media GmbH

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We created the Smart Inbox as a way for users to spend less time managing their emails and more time focusing on the important things in life - which definitely shouldn't include organizing emails or searching for pieces of information hidden in a lengthy text or attachment of an email. Luckily, this idea seems to resonate really well with our users - we've seen very encouraging growth since we released the Smart Inbox a year ago. We use the Smart Inbox in our own private mail accounts as well, and enjoy the organization and focus it brings us. This way, we experience the potential first hand and see many more use cases. As we speak, our teams are adding more features to the Smart Inbox to broaden its functionality - we want our users, and ourselves, to have the peace of mind that we're on top of our inbox at all times.
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I don't think there are general mistakes. It's just a different mindset. Senders probably like to imagine their customers waiting at the edge of their seat for news about the next event or to learn how the company is dealing with the Corona virus situation. In our experience, that's rarely the case. People "batch process" automated emails. They take blocks of time to sit down and go through their "unimportant" emails from the last week or so. Users usually distinguish very clearly between important and unimportant emails - and only the important ones are of interest right away when they arrive. Imagine you're waiting for a very important email, like after applying for a job you wait for an interview invitation. And then you receive a random “We found posts that might interest you” email. The moment you receive that notification about the new mail, you're probably going to be really disappointed and sort of mad at the sender for giving you false hope. It's not the brand's fault, of course, but the better user experience in this case would have been to either not being notified at all or at least getting an indication that it's not a personal email.
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At the end of the day, the user is at the top of it all. If senders don’t respect the user’s needs and if mailbox providers don't support users in managing their inbox to fit those needs, then users are likely to turn away. Regardless of whose fault it is, if email as a medium doesn’t work for users, they might declare email bankruptcy or ultimately even abandon the medium altogether. So, we’re all in the same boat and need to work together. Our company regularly publishes tips for adjusting emails to user’s needs. We’re also actively contributing in several organizations like CSA aimed at improving email user experience.

Practical first steps for senders certainly include adhering to CSA standards. It’s also really helpful if senders add structured data like schema.org annotations to emails. We’re happy to assist with that as well. Structured data gives the receiver an indication what the email is about, for example if any action is required.  So ultimately, it again supports the user in dealing with a full inbox, for example to distinguish mails that need immediate attention from the ones that are mainly for archiving.

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Users can't see whether an email contains structured data or not. The schema.org annotations we rely on are not visible to the user. Instead, the user interacts with the smart services we offer based on the information contained in the structured data. Structured data is not the only source of input for these smart services, but it's definitely the most reliable and therefore the most useful to the user. Our users appreciate the smart services because they save them time. They can see the most relevant information in the email really quickly. It also helps them find emails and information more easily. For example, all emails belonging to the same online order are linked with each other.
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We can already see glimpses of the future here and there. For example, we’re working with Deutsche Post to include scans of physical mail envelopes in GMX and WEB.DE mailboxes. This feature will roll out to users this summer and will also include the content of physical mail in the future. Users will then have all their online and offline communication in the same place, which transforms their mailbox into their digital home. Of course, this digital home also comes with cloud storage to securely store all your other digital valuables like pictures or your CV.

Another service causing a similar transformation of the mailbox is netID. With netID, a user’s email account is transformed into a GDPR compliant authentication ID for a wide variety of online sites and services. In combination with the other trust services we offer, like De-Mail, the mailbox becomes a user’s digital identity.

So, the mailbox of the future is near and it is very convenient. The digital home and digital identity combine many separate services without compromising on data sovereignty. It also causes the mailbox to contain a more widespread array of information, notifications and action items, which make proper organization essential. The Smart Inbox takes on this organization task, so the user doesn’t have to. The Smart Inbox provides you with the information you need when you need it, and gives you the peace of mind to focus on the important things in life.

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With its brands GMX and WEB.DE, 1&1 Mail & Media GmbH offers an extensive portfolio of communication solutions in the areas of e-mail, cloud and internet. With over 34 million active users, the company is the leader in the DACH market. The processing of all user data takes place exclusively in German data centers and is thus subject to the requirements of strict German data protection in accordance with the European GDPR. The brands of 1&1 Mail & Media GmbH are part of the initiative "E-Mail made in Germany", which stands for secure e-mail communication and encrypted data transport among German e-mail providers. 1&1 Mail & Media GmbH belongs to United Internet AG, Europe's leading Internet specialist.

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Insights from CSA Partner Cisco Talos

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One of the things I am working on at the moment is improving the speed at which Talos protects Cisco customers from new threats. Every second counts for zero-day or hailstorm attacks. If it takes 15 minutes to generate a feed and make that content available to protect customers, then a hailstorm attack could have come and gone during that time, meaning the entire attack would be missed. Converting the remaining old-style updates from feed files to streaming data in order to avoid latencies across our internal infrastructure, as well as convincing our data partners to do so, is a challenge. Local caching for on-premises products must be eliminated in order to avoid missing emerging threats, which has implications on cloud infrastructure, cost-to-serve, and throughput of on-premises devices.
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One of the biggest challenges in the email security world nowadays is targeted phish. To best stop highly targeted phish without blocking legitimate email, the security vendor needs to know some additional information about the customer's network, users, etc., and to track who sends email to whom. However, customers (understandably) tend to be reluctant to give up that kind of privacy, which presents a challenge to security vendors.
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  • Most importantly, confirm opt-ins, and ensure that you are sending email that your recipients actually want.
  • Use authentication (DKIM aligned with the From header) for all email and publish a rejection policy (DMARC).
  • Align all (or as many as possible) of the domains in your email.
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Email is being used for marketing, broad discussions, reports, confirmations, and receipts, while one-on-one communication is occurring more and more over instant messaging services. Email will still be around in another 10 years, though perhaps with further changes. Spam will always be a problem. Spammers will continue to change their tactics, in an attempt to get around spam filters. And spam filters will continue to evolve to block spam. So senders and anti-spam vendors working together in the war against spam will continue to be key for getting the email that users want into the inbox. New and improved standards around sender authentication will likely be formulated, and sender reputation will be related to those authentication standards. Sender authentication will become increasingly important, perhaps to the point where unauthenticated mail simply will not be delivered.
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Cisco Talos Intelligence Group is one of the largest commercial threat intelligence teams in the world, comprised of world-class researchers, analysts and engineers. These teams are supported by unrivaled telemetry and sophisticated systems to create accurate, rapid and actionable threat intelligence for Cisco customers, products and services. Talos defends Cisco customers against known and emerging threats, discovers new vulnerabilities in common software, and interdicts threats in the wild before they can further harm the internet at large. Talos maintains the official rule sets of Snort.orgClamAV , and  SpamCop , in addition to releasing many open-source research and analysis tools. Talos encompasses six key areas: Threat Intelligence & Interdiction, Detection Research, Engine Development, Vulnerability Research & Discovery, Communities, and Global Outreach. Website: https://talosintelligence.com Whitepaper: https://talosintelligence.com/docs/Talos_WhitePaper

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