A short historical review Since email exists, it has been the goal to get it delivered to the recipient and destination – today we just call it “the inbox”. With the ongoing evolution of email, it...

09.02.2021

Major companies like Google, Microsoft and Yahoo have been working together to help reduce spam and help branding measures in just one move. But how does a single brand reduce spam and implement such ...

28.01.2021

The CSApi is an open API service for certified senders. The purpose is to automate deliverability, performance, and feedback data provided by the CSA Mailbox Provider partners. The CSApi is the fou...

15.12.2020

Higher open and click rates but also higher risks during the Covid-19 pandemic The Covid-19 pandemic is changing the way we communicate with each other, how we distribute and consume messages, how we...

09.11.2020

What companies now have to consider when communicating by email with their customers Shops have closed, restaurants too, hotels are empty – the Corona pandemic has brought many regions to a virtual s...

27.10.2020

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step ESPs are more than just senders Ever since the first electronic...

14.09.2020

The workshop “Legal” covers the most important regulatory themes in relation to the sending of commercial emails, taking the current law and legal situation into account. Legalities and illegalitie...

26.08.2020

The workshop “Deliverability” offers, as the name suggests, training in the technical and operative areas of Email Marketing. This workshop will provide you with an overview of the fundamentals and...

26.08.2020

Email marketing is still one of the most successful and popular marketing tools. In addition to the technical standards, legal requirements must also be met. Since the new DSGVO, violations can res...

24.08.2020