{"id":1881,"date":"2015-09-03T12:40:05","date_gmt":"2015-09-03T12:40:05","guid":{"rendered":"https:\/\/certified-senders.eu\/?post_type=csa_document&p=1881\/"},"modified":"2019-01-03T16:56:34","modified_gmt":"2019-01-03T16:56:34","slug":"dienstleistung-im-sinne-des-%c2%a7-7-abs-3-nr-1-uwg","status":"publish","type":"csa_document","link":"https:\/\/certified-senders.org\/de\/document\/dienstleistung-im-sinne-des-%c2%a7-7-abs-3-nr-1-uwg\/","title":{"rendered":"Dienstleistung im Sinne des \u00a7 7 Abs. 3 Nr. 1 UWG"},"content":{"rendered":"

Sicherlich sind die meisten Versender mit der Ausnahmeregelung des \u00a7 7 Abs. 3 UWG bereits vertraut, die eine Erleichterung von \u00a7 7 Abs. 2 UWG vorsieht: Normalerweise ben\u00f6tigt der Werbetreibende die ausdr\u00fcckliche (aktive und separate) und konkrete Einwilligung des Adressaten, um Werbe-E-Mails zusenden zu d\u00fcrfen (so genanntes Opt-In). Bei einer bestehenden Kundenbeziehung allerdings d\u00fcrfen dem Kunden Werbe-E-Mails zugesendet werden, wenn der Kunde dieser Zusendung nicht widersprochen hat (so genanntes Opt-Out). Diese Ausnahmeregelung hat jedoch bestimmte formale Voraussetzungen. Eine dieser Voraussetzungen ist, dass der Versender die E-Mail-Adresse des Kunden \u201eim Zusammenhang mit dem Verkauf einer Ware oder Dienstleistung von dem Kunden\u201c erhalten haben muss.<\/p>\n

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