{"id":1883,"date":"2016-07-03T12:42:45","date_gmt":"2016-07-03T12:42:45","guid":{"rendered":"https:\/\/certified-senders.eu\/?post_type=csa_document&p=1883\/"},"modified":"2017-07-25T11:46:44","modified_gmt":"2017-07-25T11:46:44","slug":"der-werbebegriff-im-e-mail-marketing","status":"publish","type":"csa_document","link":"https:\/\/certified-senders.org\/de\/document\/der-werbebegriff-im-e-mail-marketing\/","title":{"rendered":"Der Werbebegriff im E-Mail-Marketing"},"content":{"rendered":"

Werbung kann viele Erscheinungsformen haben. Gerade deshalb stellt sich regelm\u00e4\u00dfig die Frage, ob ein bestimmtes Mailing als Werbung, insb. im Sinn des UWG (Gesetz gegen unlauteren Wettbewerb), zu qualifizieren ist und damit im Weiteren die strengen
\nVoraussetzungen f\u00fcr die Zusendung von Werbe-E-Mails (wie z.B. in Deutschland in \u00a7 7 UWG oder EU-weit in Art. 13 der EU-Datenschutzrichtlinie f\u00fcr elektronische Kommunikation festgeschrieben) erf\u00fcllt sein m\u00fcssen. Oft mag es dem Versender gar nicht bewusst sein, dass er eine Werbe-E-Mail verschickt. Der Beitrag m\u00f6chte daher mit Hilfe von Beispielen klarstellen, wann es sich bei einer E-Mail um Werbung handelt.<\/p>\n

Lesen Sie hier das ganze Dokument<\/a><\/p>\n","protected":false},"featured_media":593,"template":"","yoast_head":"\nDer Werbebegriff im E-Mail-Marketing - Certified Senders Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certified-senders.org\/de\/document\/der-werbebegriff-im-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Werbebegriff im E-Mail-Marketing - Certified Senders Alliance\" \/>\n<meta property=\"og:description\" content=\"Werbung kann viele Erscheinungsformen haben. 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