{"id":3595,"date":"2019-06-28T15:53:10","date_gmt":"2019-06-28T15:53:10","guid":{"rendered":"https:\/\/certified-senders.org\/?post_type=csa_document&#038;p=3595"},"modified":"2019-06-28T15:53:10","modified_gmt":"2019-06-28T15:53:10","slug":"transaktionsmail-oder-doch-newsletter","status":"publish","type":"csa_document","link":"https:\/\/certified-senders.org\/de\/document\/transaktionsmail-oder-doch-newsletter\/","title":{"rendered":"Transaktionsmail, oder doch Newsletter?"},"content":{"rendered":"<p>Immer wieder kommt w\u00e4hrend Beschwerdeverfahren die Frage auf, ob ein versendetes Mailing noch als Transaktionsmail oder doch schon als Newsletter zu bewerten  ist. Die Beantwortung dieser Frage kann insbesondere darauf Auswirkung haben, welche rechtlichen Vorgaben f\u00fcr den Versand einzuhalten sind. Denn die strengen rechtlichen Vorgaben f\u00fcr E-Mail-Marketing1gelten nicht nur f\u00fcr klassische Werbemails, in denen bestimmte Produkte explizit beworben  werden,  sondern auch f\u00fcr den Versand von Newslettern.<\/p>\n","protected":false},"featured_media":3593,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transaktionsmail, oder doch Newsletter? - Certified Senders Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certified-senders.org\/de\/document\/transaktionsmail-oder-doch-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transaktionsmail, oder doch Newsletter? - Certified Senders Alliance\" \/>\n<meta property=\"og:description\" content=\"Immer wieder kommt w\u00e4hrend Beschwerdeverfahren die Frage auf, ob ein versendetes Mailing noch als Transaktionsmail oder doch schon als Newsletter zu bewerten ist. 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