ESPs vs Brands: who delivers?
The relationship between a brand and an ESP is vitally important for the success of both, and misalignment over who is responsible for delivery and inbox placement is one of the biggest causes of tension and relationship breakdown. In this session, Alice Cornell and Tamara Bond draw a line in the sand regarding these responsibilities. They will discuss their disaster stories when expectations don’t meet reality, and highlight the successes obtainable by achieving a positive symbiosis between two teams who are ultimately on the same side.
Tamara Bond - dotdigital, Delivery Operations Manager
Alice Cornell - Change.org, Director of Email Deliverability