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The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

Die Hochphase des E-Mail-Marketings rund um Black Friday und die Feiertagskommunikation ist Jahr für Jahr ein Stresstest für die Zustellbarkeit. Versender erhöhen ihre Versandfrequenzen, Kampagnenvolu...

„Die alte Domain war verbrannt – also haben wir eine neue genommen" ein Satz, der in der Praxis häufig fällt. Ein vermeintlich schneller Ausweg, der in der Praxis jedoch in der Regel zu noch größer...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...

How Halon uses machine learning to simplify one of email’s biggest challenges Every deliverability expert knows the chaos of bounce management: vague error messages, endless regex rules, and the cons...

Senders are required to provide their IP addresses during the certification process for new customers. We upload these and use them to create the corresponding account in the Certification Monitor. Cu...

I recently had the pleasure of moderating a CSA webinar on IP and domain warming, joined by two experts: Stéphane Decamps from Hornetsecurity and Laurent Garnier from Ikusita. The session provided han...

Einer der bekanntesten Leitsprüche aus der Montessori-Pädagogik lautet „Hilf mir, es selbst zu tun“. Dabei geht es darum, dass Kinder mit etwas Unterstützung Dinge selbst erledigen können, anstatt das...

One of the best-known mottos from Montessori pedagogy is “Help me to do it myself”. The idea is that, with some support, children can accomplish tasks on their own, rather than having everything done ...

Delivering legitimate emails to the inbox is no longer a given, and this is no secret to senders: without regularly monitoring performance and reputation, there’s a risk that email campaigns won’t ach...