The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.

Speaker:

Astrid Braken - Legal Counsel, Certified Senders Alliance

Sebastian Fitting - Consultant Complaints Office, Certified Senders Alliance

Alexandra Koch-Skiba - Head of Complaints Office, Certified Senders Alliance