Effective Consent for Sponsoring Taking Recent Case Law into Account

Consent for the sending of marketing emails is only valid if the statement of purpose issufficiently specific and the consent is given based on an understanding of the situation.However, there are frequently uncertainties regarding the formulation of the consentdeclaration, and these may indeed mean that it does not correspond to therequirements mentioned above. These uncertainties are compounded in the case ofcompetitions involving a variety of sponsors.