Search Results for: Spam Complaints Rate

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

Delivering legitimate emails to the inbox is no longer a given, and this is no secret to senders: without regularly monitoring performance and reputation, there’s a risk that email campaigns won’t ach...

Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...

  The CSA Certification Monitor is a unique tool that provides certified senders with valuable insights into the deliverability of their emails. By using exclusive data from mailbox and securi...

After looking at the Inbox Placement Benchmark in the last article, I would like to take a closer look at the combined trend charts in the statistics section in this article. A few weeks ago, we publi...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...