Search Results for: double opt-in

A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....

It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependenci...