To be clear from the outset: 2021 won’t be boring, given that several important topics are currently on Brussels’ desks. One long-running topic is the ePrivacy Regulation. The draft law is currentl...
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The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...
In line with the General Data Protection Regulation (GDPR), personal data may only be transferred to a third country if an adequate level of protection is guaranteed in that country for the processing...

The General Data Protection Regulation (GDPR) has been in force since May 2018. At first, the data protection authorities in the EU countries were slow to impose fines. Companies were thus granted a g...
In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...
What companies now have to consider when communicating by email with their customers Shops have closed, restaurants too, hotels are empty – the Corona pandemic has brought many regions to a virtual s...

Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 - III ZR 196/17,...
The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...

The issue in brief Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve as permission for ...

In the case of a legal conflict regarding the permissibility of the sending of marketing e- mails, the onus is on the sender to provide documentary evidence and prove that permission was actually gran...