Search Results for: Law

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...

The online segment of the gambling market in Germany has in particular hovered in the “grey area” for many years. Virtual slot machine games, online casino games and online poker are now explicitly in...

The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...

If you are interested in CSA certification but are not sure which of the CSA criteria you already fulfil, the CSA checklist offers you a good overview. Why have these criteria? For successful certi...