The Declaration of Consent in E-Mail-Marketing According to the GDPR

It hasn’t arrived yet, but a lot is already being written and said about it: As of 25 May 2018, the General Data Protection Regulation (GDPR) comes into effect throughout Europe. And it’s raising a lot of questions. One question that plays a very relevant role in the context of e-mail marketing is how a declaration of consent should be formulated so that it complies with the GDPR.

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