Legal Workshop

The workshop “Legal” covers the most important regulatory themes in relation to the sending of commercial emails, taking the current law and legal situation into account. Legalities and illegalities of address generation, the legal specifications for the design and content of the emails and the retention and analysis of customer data will be considered in the workshop. Additionally, this workshop offers practical tips on correct behaviour when dealing with complaints.

HIGHLIGHTS

INDIVIDUAL

The focus can be individually adapted to your needs.

EXPANDABLE

Contents can be added on demand.

EXCLUSIVE

The workshop is held exclusively for your company.

INTERACTIVE

You actively participate in the workshop with questions and discussions.

CONTENT

  • Legal permission-based marketing (opt-in, exceptions for existing customer relationships, co-sponsoring/co-registration
  • Design of emails (subject lines, company details)
  • Aspects of data retention and the processing of order data (ASP and cloud services)
  • Analysis of user behaviour, including profiling (tracking, cookies, transfer of data to third parties)
  • CSA formalities from a legal perspective (conditions of participation, rules of procedure)

DETAILS

Termin nach Vereinbarung

von 9 - 17 Uhr

bis zu 10 Mitarbeiter Ihres Unternehmens

Köln

Verpflegung inkl.

Teilnahmezertifikat

Teilnehmerunterlagen

Gesamtpreis 1.490 EUR

Als CSA-zertifizierter Versender erhalten Sie 20% Rabatt auf alle unsere Webinare.

EVENT DETAILS

Date by arrangement

1 day

Cologne

up to 6 employees of your company

Certificate of participation

Price: EUR 2,400 - up to 6 persons, incl. catering

As a CSA certified sender, you get a 20% discount on all our workshops.

TARGET GROUP

This workshop is aimed at companies and their employees who want to learn about the most important legal issues regarding the sending of commercial emails while taking the current legal situation into account. Prior knowledge is not required.

BOOKING PROCESS

Fill out contact form
Discuss expectations
Fix the date
Acquire know-how

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    Details

    Details

        2 Stunden

        Termin wird mit Ihnen vereinbart

        Exklusiv für die (?) Mitarbeiter Ihres Unternehmens

        1.490 € / 1.190 € für CSA-zertifizierte Versender

    INHALTE

    IPs: Shared vs. Dedicated, IPv4 vs. IPv6

    Authentifizierungsmethoden: SPF, DKIM, DMARC, Domain Alignment

    Phishing & Spoofing

    Adressgewinnung und Listenhygiene, E-Mail Validierung

    Abusemanagement und Complaints, FBL, Spamtraps

    Engagement/Zielgruppenstrategien (Selektionen, Targeting)

    Content & Context Strategien

    Bouncemanagement (Soft- & Hardbounces)

    Blocking & Blacklisting

    Schwerpunkte können individuell abgestimmt werden

    Dauer

    2 Std.

    Preis

    • 1.490 €
    • 1.190 € ermäßigt für CSA-zertifizierte Versender

    Datum

    Da unsere Webinare exklusiv buchbar sind, vereinbaren wir mit Ihnen einen Termin.

     

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