Search Results for: DOI

Was ist das DOI-Verfahren überhaupt? Vor der Versendung von Werbe-E-Mails muss der Versender grundsätzlich eine Einwilligung einholen. Das ergibt sich aus Artikel 6 DSGVO und Art. 13 ePrivacy-Richtli...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....

The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...

Die Datenschutzgrundverordnung (DSGVO) bringt viele Änderungen mit Auswirkungen auf die verschiedensten Bereiche mit sich. Einen Überblick über die Auswirkungen für das E-Mail-Marketing kann man si...

The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...

It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that ...

For over two decades, the Certified Senders Alliance (CSA) has had one clear objective: to strengthen trust and quality across the entire email ecosystem. What started as a joint project with mailbox ...

Many senders believe they are doing everything right. Their domains are authenticated, their campaigns are permission-based, and their deliverability metrics appear stable. Yet sooner or later, some s...

A statement on the future of trust, deliverability, and self-regulation in commercial emailing Looking Back on 2025: Setting the Course Together When I look back on the year 2025, I do so with pride...