Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...
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For over two decades, the Certified Senders Alliance (CSA) has had one clear objective: to strengthen trust and quality across the entire email ecosystem. What started as a joint project with mailbox ...
DKIM2 is the evolution of DKIM, which was introduced by the Internet Engineering Task Force (IETF) in 2007 with Request for Comments (RFC) 4871 and was last updated in 2011 with RFC 6376. Conte...
Sending marketing emails to existing customers is a popular practice. Without explicit consent, such mailings are only permitted under strict conditions. The relevant provision in this regard is Artic...
How monitoring can help to identify deliverability issues early on – and why we should reconsider deliverability The examples in this article are based on real-life cases from the CSA Certification...