5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

30.03.2023

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

30.03.2023

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

30.03.2023

1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

30.03.2023

  The CSA certifies senders of commercial email who adhere to high quality standards. CSA certification gives you deliverability advantages with international mailbox and spam filter providers...

03.11.2021