Search Results for: Marketing

Which differences and similarities exist?

Advertising can take multiple forms. It is no wonder that there is often confusion about whether a mailshot is actually advertising as defined in competition law, and hence is subject to the strict co...

As we are a service of eco - Association of the Internet Industry in cooperation with the German Dialogmarketing Association , we offer transparent and fair prices. We charge a one-off fee for the ...

Many senders believe they are doing everything right. Their domains are authenticated, their campaigns are permission-based, and their deliverability metrics appear stable. Yet sooner or later, some s...

In the world of email deliverability, discussions often focus on content quality, engagement metrics, and authentication protocols such as SPF, DKIM, and DMARC. However, an often-overlooked layer of e...

A statement on the future of trust, deliverability, and self-regulation in commercial emailing Looking Back on 2025: Setting the Course Together When I look back on the year 2025, I do so with pride...

Email remains one of the most important communication channels for businesses and, at the same time, a preferred target for abuse. Missing or incorrectly configured email authentication can result ...

The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...

I recently had the pleasure of moderating a CSA webinar on IP and domain warming, joined by two experts: Stéphane Decamps from Hornetsecurity and Laurent Garnier from Ikusita. The session provided han...