Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 - III ZR 196/17,...
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The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...
The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...
It hasn’t arrived yet, but a lot is already being written and said about it: As of 25 May 2018, the General Data Protection Regulation (GDPR) comes into effect throughout Europe. And it’s raising a lo...
The issue in brief Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve as permission for ...
About CSA Who is the Certified Senders Alliance (CSA)? The Certified Senders Alliance (CSA) is a service from eco – Association of the Internet Industry in cooperation with the German Dialogmark...
Advertising can take multiple forms. It is no wonder that there is often confusion about whether a mailshot is actually advertising as defined in competition law, and hence is subject to the strict co...
Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC (1) as protection against phishing...
Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC as protection against phishing. S...
In the case of a legal conflict regarding the permissibility of the sending of marketing e- mails, the onus is on the sender to provide documentary evidence and prove that permission was actually gran...