Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...
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Die Ausgangslage: Es geschieht immer wieder, dass Empfänger von Werbemails diese als Spam empfinden. In der Folge werden die unerwünschten Nachrichten als Spam markiert oder der Empfänger beschwert s...
The initial situation: It happens time and again that recipients of advertising emails perceive these mails as spam. Consequently, they mark these unwanted messages as spam, or the recipient complain...

If you are interested in CSA certification but are not sure which of the CSA criteria you already fulfil, the CSA checklist offers you a good overview. Why have these criteria? For successful certi...
The CSA certifies senders of commercial email who adhere to high quality standards. CSA certification gives you deliverability advantages with international mailbox and spam filter providers...

What is the DOI procedure anyway? As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

Was sind dotBRANDs? Die generischen Endungen .com / .org oder Domains mit Länderkennung, beispielsweise .de, sind nach wie vor die meistgenutzten Top Level Domains (TLD) im Internet. Doch die Verbre...

What are dotBRANDs? The generic extensions .com / .org, or domains with a country code – for example .de – are still the top-level domains (TLDs) most widely used on the Internet. But the use of dot...
A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....