Search Results for: Spam Complaints Rate

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...

In today's increasingly privacy-conscious digital world, trust is the currency that powers successful email marketing. That was the central theme of the recent webinar hosted by Netcore, where James D...

I recently had the pleasure of moderating a CSA webinar on IP and domain warming, joined by two experts: Stéphane Decamps from Hornetsecurity and Laurent Garnier from Ikusita. The session provided han...

Delivering legitimate emails to the inbox is no longer a given, and this is no secret to senders: without regularly monitoring performance and reputation, there’s a risk that email campaigns won’t ach...