Search Results for: Spam

What is a spamtrap and what is it good for? Who operates spamtraps & how to avoid spamtraps?

In order to increase the quality of the sendings, brands often choose to work with anemail service provider (ESP) instead of sending the emails on their own. The ESP thenasks the brand to set up SPF, ...

How monitoring can help to identify deliverability issues early on – and why we should reconsider deliverability The examples in this article are based on real-life cases from the CSA Certification...

Many senders believe they are doing everything right. Their domains are authenticated, their campaigns are permission-based, and their deliverability metrics appear stable. Yet sooner or later, some s...

In the world of email deliverability, discussions often focus on content quality, engagement metrics, and authentication protocols such as SPF, DKIM, and DMARC. However, an often-overlooked layer of e...

Introduction When CSA approached me and invited me to write about the future of the email ecosystem and what I quickly said yes. I'm always happy to discuss email in general and deliverability in par...

Nameshield is a leading European cybersecurity company specializing in the protection of digital assets and online identities. For over 30 years, Nameshield has supported organizations of all sizes...

In October, the CSA announced its partnership with Orange, one of Europe’s largest mailbox providers. The news received strong attention across the industry, and rightly so. Today, we would like to...

The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...