The newsletter unsubscribe - or opt-out Recipients of newsletters and other advertising emails have the right to unsubscribe from these emails at any time (opt-out). If a newsletter recipient has ...
The newsletter unsubscribe - or opt-out Recipients of newsletters and other advertising emails have the right to unsubscribe from these emails at any time (opt-out). If a newsletter recipient has ...
Yes, that sounds a bit strange at first; after all, at some point we spent (a lot of) money on the individual contact. And yes, everyone would like to have a large newsletter distribution list because...
Since the new CSA Rules of Procedure came into effect on 1 July 2019, One-Click Unsubscribe (RFC8058) is now a mandatory CSA criteria for newsletters. Senders are legally required to offer newsletter ...
Back in 2015, the CSA wrote about the benefits of List-Unsubscribe headers in emails. Since then, more providers offer unsubscribe functionality within their web interface and email software like iOS...
The List-Unsubscribe header is a simple way to offer the recipients an alternative way toeasily unsubscribe – with a single click – from a newsletter, if the provider or email-clientuses the given inf...
Introduction When CSA approached me and invited me to write about the future of the email ecosystem and what I quickly said yes. I'm always happy to discuss email in general and deliverability in par...
In today's increasingly privacy-conscious digital world, trust is the currency that powers successful email marketing. That was the central theme of the recent webinar hosted by Netcore, where James D...
Delivering legitimate emails to the inbox is no longer a given, and this is no secret to senders: without regularly monitoring performance and reputation, there’s a risk that email campaigns won’t ach...
A. Context In an ever-changing email landscape, the fight against unsolicited messages is at the forefront, and anti-spam efforts are primarily focused on combating malicious activity. Senders of leg...
Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...