Search Results for: double opt-in

A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....

It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

6. Special aspects in other countries Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 6.1 Scope of applic...

5. Tracking and profiling Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. 5.1 Overview In email marketin...

2. Permission Status 2023 This content reflects the legal and informational status as of 2023. Subsequent developments may not be included. What does the term “permission” actually me...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependenci...