Webinar – legally compliant email marketing

Email marketing is still one of the most successful and popular marketing tools. In addition to the technical standards, legal requirements must also be met. Since the new DSGVO, violations can result in penalties amounting to millions. In this webinar you will learn the basics of legally compliant email marketing.

HIGHLIGHTS

  • INDIVIDUAL

    The focus can be individually adapted to your needs.

  • EXPANDABLE

    Contents can be added on demand.

  • EXCLUSIVE

    The webinar is held exclusively for your company.

  • INTERACTIVE

    You actively participate in the webinar with questions and discussions.

CONTENT

  • The declaration of consent in email marketing
  • Concreteness of consent
  • Multi-channel consent
  • The perfect Double-Opt-In (DOI) mail
  • Exceptions for existing customer relationships
  • Logout- and opt-out process

DETAILS

  • Date by arrangement

  • 2 hours

  • up to 10 employees of your company

  • Total price € 1,490

As a CSA certified sender, you get a 20% discount on all our webinars.

TARGET GROUP

Our webinars are held exclusively for the employees of one company. Therefore, the content can be adapted to your expectations.

BOOKING PROCESS

  • Fill out contact form
  • Discuss expectations
  • Fix the date
  • Acquire know-how

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    Details

    Details

        2 Stunden

        Termin wird mit Ihnen vereinbart

        Exklusiv für die (?) Mitarbeiter Ihres Unternehmens

        1.490 € / 1.190 € für CSA-zertifizierte Versender

    INHALTE

    IPs: Shared vs. Dedicated, IPv4 vs. IPv6

    Authentifizierungsmethoden: SPF, DKIM, DMARC, Domain Alignment

    Phishing & Spoofing

    Adressgewinnung und Listenhygiene, E-Mail Validierung

    Abusemanagement und Complaints, FBL, Spamtraps

    Engagement/Zielgruppenstrategien (Selektionen, Targeting)

    Content & Context Strategien

    Bouncemanagement (Soft- & Hardbounces)

    Blocking & Blacklisting

    Schwerpunkte können individuell abgestimmt werden

    Dauer

    2 Std.

    Preis

    • 1.490 €
    • 1.190 € ermäßigt für CSA-zertifizierte Versender

    Datum

    Da unsere Webinare exklusiv buchbar sind, vereinbaren wir mit Ihnen einen Termin.

     

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