Search Results for: Spam Complaints Rate

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...

Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

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