Was ist das DOI-Verfahren überhaupt? Vor der Versendung von Werbe-E-Mails muss der Versender grundsätzlich eine Einwilligung einholen. Das ergibt sich aus Artikel 6 DSGVO und Art. 13 ePrivacy-Richtli...
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What is the DOI procedure anyway? As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...
A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....
The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...
Die Datenschutzgrundverordnung (DSGVO) bringt viele Änderungen mit Auswirkungen auf die verschiedensten Bereiche mit sich. Einen Überblick über die Auswirkungen für das E-Mail-Marketing kann man si...
The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences...
It’s often recommended, but how does an double-opt-in email actually work in practice? And why is it recommended in the first place? Senders of commercial emails must be able to show (and prove) that ...
There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...
I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...
6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...