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5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

Yes, that sounds a bit strange at first; after all, at some point we spent (a lot of) money on the individual contact. And yes, everyone would like to have a large newsletter distribution list because...

Managing directors and board members and, where applicable, employees and data protection officers are personally liable in the event of data protection violations. Companies process personal data in...

How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...

What companies now have to consider when communicating by email with their customers Shops have closed, restaurants too, hotels are empty – the Corona pandemic has brought many regions to a virtual s...

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step ESPs are more than just senders Ever since the first electronic...

Email marketing is still one of the most successful and popular marketing tools. In addition to the technical standards, legal requirements must also be met. Since the new DSGVO, violations can res...

What companies now have to consider when communicating by email with their customers Shops have closed, restaurants too, hotels are empty – the Corona pandemic has brought many regions to a virtual s...