As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...
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The CSA criteria are based on the stringent European requirements and comply fundamentally with internationally applicable law for email marketing.
It is standard practice for Email Service Providers (ESPs) to maintain client-specific or even global suppression lists (do-not-contact lists), in order to prevent the importation into the system of e...
DMARC stands for: Domain-based Message Authentication, Reporting and Conformance: domain-based message authentication, reporting and conformance of messages. The background to DMARC.org is to incre...
It hasn’t arrived yet, but a lot is already being written and said about it: As of 25 May 2018, the General Data Protection Regulation (GDPR) comes into effect throughout Europe. And it’s raising a lo...
Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...
The European Commission has adopted the adequacy decision for the data protection framework between the EU and the US. An adequacy decision is an instrument of the General Data Protection Regulation (...
The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...
The CSA introduces the latest edition of the Directive for Permissible Email Marketing Its time has now come: The latest edition of the CSA Directive for Permissible Email Marketing has been publishe...
7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview The GDPR provides various instruments for its enforcem...