Search Results for: Legitimate interest

As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...

The protection of your data at certified-senders.org and summit.certified-senders.org I. General The Certified Senders Alliance is a service from eco – Association of the Internet Industry, Lichtstr...

What is the DOI procedure anyway?  As a matter of principle, the sender must obtain consent before sending advertising mailings. This follows from Article 6 of the GDPR and Article 13 of the ePrivacy...

BIMI helps brands to communicate better and emails to be more secure Day after day, the battle for attention in the inbox is fought by a multitude of brands and senders. In the recipient’s inbox – wh...