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19. December 2017

DOI: if not now, then when?!

The European General Data Protection Regulation (GDPR) will introduce numerous changes, with implications for the widest range of sectors. You can gain an overview of some of the possible consequences for email marketing here. The norm is: “Where processing is based on consent, the

31. August 2017

The Little Toolbox for Postmasters

Commissioning a mail server is initially not terribly complicated, but at the latest when it comes to keeping an eye on your reputation, or if you want to implement authentication measures like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) or DMARC (Domain-based Message

When is a declaration of consent sufficiently “concrete”?

The issue in brief Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve as permission for the sending of commercial emails.¹ The CSA must also frequently deal with this issue when

23. November 2015

Protect your brand from phishing emails by implementing DMARC

Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC (1) as protection against phishing. Statements and interviews from relevant international ISPs support our point of view. We have

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