There are still uncertainties in the formulation of the declaration of consent forpromotional e-mails. Under CSA complaints procedure this leads to more and more pronounced reprimands against CSA senders because of quite inefective formulations of the declaration of consent.

Everybody knows they should, but not everybody does: Include a legal notice in the newsletter! Not having one or having a partially incorrect notice may trigger high costs. In context of the legal assessment of the CSA certification process, the Certified Senders Alliance (CSA) notices time and again that the legal notice in newsletters often does not conform to legal requirements. The legal notice is the information that senders, in particular companies, are required to provide in many jurisdictions, also called imprint, trading details inter alia. In Germany, the details that senders are required to list in the “Impressum” or legal notice are clearly defined in law. Find out here how to avoid unnecessary mistakes and high fines.