Once you’ve ruined your reputation, life gets a lot simpler. This might be the case for private individuals, but it’s a different story in business. Mail-order retailers, service providers, and the banking industry are profoundly dependent on their good reputation, and are therefore also intent on maintaining and optimizing it on the Internet. If their customers become the victims of a “Man in the Middle” attack, this goodreputation can go down the drain in a matter of moments. In a “Man in the Middle” attack, the attacker manages to get between the customer and the business, and impersonates the business. Such an attack is also possible in the other direction, targeting the business as a supposedly trusted customer.