BIMI is an acronym of Brand Indicators for Message Identification. It is an open standardcreated jointly by several big players in the email market, such as Google, VerizonMedia/Yahoo, and Linkedin.
In the past, several mailbox providers (MBP) developed individual techniques to get abrand’s logo into the recipient’s inbox. This approach has several disadvantages:
- The MBP needs to maintain a repository of logos.
- The brand owner needs to get in contact with every MBP in order to make sure the correct logo will be used.
- As each individual MBP implements its own way of supporting logos, each individual brand owner has to implement each MBP’s specification separately.
BIMI has been developed to resolve the mentioned disadvantages above.