Black Friday and the Christmas season is typically a busy time for e-commerce businesses, leading to a significant increase in email volume. The numbers for Spam Trap Hits, Spam Complaints, Email Volume, and Inbox Rate can provide insights into the overall email health of a sender’s email program.
To be well prepared for the 2023 season: What can senders do better? Is it enough just to clean up the email list? What roles do email authentication methods have?