In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...
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Email marketing is still one of the most successful and popular marketing tools. In addition to the technical standards, legal requirements must also be met. Since the new DSGVO, violations can res...

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just reso...

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just resolu...
The protection of your data at certified-senders.org and summit.certified-senders.org I. General The Certified Senders Alliance is a service from eco – Association of the Internet Industry, Lichtstr...

The newsletter unsubscribe - or opt-out Recipients of newsletters and other advertising emails have the right to unsubscribe from these emails at any time (opt-out). If a newsletter recipient has ...

Imagine an everyday scenario: Internet users browse through online stores, adding their interested items to their shopping cart. Some of them have already made one or more purchases in the same store;...
6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...