Search Results for: EU

Major companies like Google, Microsoft and Yahoo have been working together to help reduce spam and help branding measures in just one move. But how does a single brand reduce spam and implement such ...

To be clear from the outset: 2021 won’t be boring, given that several important topics are currently on Brussels’ desks. One long-running topic is the ePrivacy Regulation. The draft law is currentl...

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behavi...

In our new Blog, we will report on the decisions of European national courts and the European Court of Justice (ECJ) that are relevant for CSA Senders and the field of email marketing. Other topics wi...

What companies now have to consider when communicating by email with their customers Shops have closed, restaurants too, hotels are empty – the Corona pandemic has brought many regions to a virtual s...

The workshop “Legal” covers the most important regulatory themes in relation to the sending of commercial emails, taking the current law and legal situation into account. Legalities and illegalitie...

The workshop “Deliverability” offers, as the name suggests, training in the technical and operative areas of Email Marketing. This workshop will provide you with an overview of the fundamentals and...

Email marketing is still one of the most successful and popular marketing tools. In addition to the technical standards, legal requirements must also be met. Since the new DSGVO, violations can res...

The header of an email contains important information, including the sender and the type of transfer path. The receiving mail server uses this information to decide whether it can trust an incoming...

Email clients render HTML codes of an email differently. Therefore, in addition to setting up an email header correctly, it is important that you also use a valid HMTL code in the body. In this web...