Search Results for: Email Marketing

It’s not always the case that everything runs smoothly on the Internet. Spam, phishing,Man-in-the-Middle attacks, spoofing; the list of sophisticated methods villains of theInternet utilize, is long. ...

It is standard practice for Email Service Providers (ESPs) to maintain client-specific or even global suppression lists (do-not-contact lists), in order to prevent the importation into the system of e...

Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 -III ZR 196/17, ...

Following a long period of inactivity on the topic, the German Federal Court of Justice (BGH) got to grips once more with the subject of email marketing. In its judgment of 01.02.2018 - III ZR 196/17,...

Which differences and similarities exist?

Advertising can take multiple forms. It is no wonder that there is often confusion about whether a mailshot is actually advertising as defined in competition law, and hence is subject to the strict co...

Sending marketing emails to existing customers is a popular practice. Without explicit consent, such mailings are only permitted under strict conditions. The relevant provision in this regard is Artic...

How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...

How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...

Email remains one of the most important communication channels for businesses and, at the same time, a preferred target for abuse. Missing or incorrectly configured email authentication can result ...