Search Results for: Email Marketing

The peak period of email marketing around Black Friday and holiday communications is a stress test for deliverability every year. Senders increase their sending frequencies, campaign volumes spike dra...

“The old domain was burned– so we started fresh.” A phrase that is often heard in practice. A supposedly quick fix, but one that usually leads to even greater delivery problems in practice. The ...

In today’s fast-paced digital world, capturing and maintaining user attention through email is both an art and a science. Since email remains one of the most direct and personal ways to communicate wi...

Imagine an everyday scenario: Internet users browse through online stores, adding their interested items to their shopping cart. Some of them have already made one or more purchases in the same store;...

The Certified Senders Alliance is a service of the eco Association of the Internet Industry, in cooperation with the German Dialogue Marketing Association (DDV). Since its foundation in 2004, the CSA ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...

The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Ema...

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step ESPs are more than just senders Ever since the first electronic...

During complaint procedures, the question arises again and again as to whether the mailing in question is considered a transactional email or perhaps a newsletter. Answering this question can have a p...