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There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

Are you receiving an error code on your screen after sending an email? Don’t know the reason behind this error code? Don’t worry as these codes are the Gmail errors occurring due to the failure of ...

Imagine an everyday scenario: Internet users browse through online stores, adding their interested items to their shopping cart. Some of them have already made one or more purchases in the same store;...

The Certified Senders Alliance certifies email senders on the basis of publicly accessible and viewable legal and technical criteria. Although these and all other regulations are freely accessible on ...

I have recently been reminded that our CSA domains are not fully DMARC-enabled. So, I started my very first DMARC journey ever. Let me take you on this journey about theory vs. reality! Your benefits...

The CSA introduces the latest edition of the Directive for Permissible Email Marketing Its time has now come: The latest edition of the CSA Directive for Permissible Email Marketing has been publishe...

7. Sanctions The GDPR is not a toothless tiger – even though it sometimes looks like one. It provides for various sanctions. 7.1 Overview  The GDPR provides various instruments for its enforcem...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...