Search Results for: Protection

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

4. Processing by service providers If service providers are deployed to send mailings or for the storage and/or processing of the email advertisement, their integration must also be designed in a...

3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

1. Foreword Law and trust “You are talking to the devil,” the representative of an Internet service provider told us when we presented our plans to launch the Certified Senders Alliance (CSA) at a...

Companies that take digital responsibility and observe legal, technical and ethical principles in their email marketing are more successful in the long term. Information from mailbox providers and Int...

  The CSA certifies senders of commercial email who adhere to high quality standards. CSA certification gives you deliverability advantages with international mailbox and spam filter providers...

As part of the complaint handling process for the CSA, the Complaints Office is confronted with cases where senders claim that the sending of commercial emails was based on the existence of legitimate...

What does the eco Complaints Office do?   The eco Complaints Office has been fighting illegal content on the Internet since 1996. It is embedded in the system of regulated self-regulation and...

Data transfer to the USA: New standard contractual clauses of the EU Commission do not provide comprehensive security We had already addressed the issue of “international data transfer” from the pers...