Workshop “Deliverability”

The workshop “Deliverability” offers, as the name suggests, training in the technical and operative areas of Email Marketing. This workshop will provide you with an overview of the fundamentals and current developments in Deliverability. With the knowledge you gain here, you will be able to avoid disadvantages for your IP and Domain reputation (missing authentification mechanisms or a lack of address management).

HIGHLIGHTS

INDIVIDUAL

The focus can be individually adapted to your needs.

EXPANDABLE

Contents can be added on demand.

EXCLUSIVE

The workshop is held exclusively for your company.

INTERACTIVE

You actively participate in the workshop with questions and discussions.

CONTENT

  • Technical basics for the bulk mailing of emails (RFC conformity, authentification measures and configurations)
  • Enhancement and cleaning of receiver list (spamtrap processing, list hygiene)
  • Complaint management (blacklist management, ISP relations, user engagement)
  • Further measures to optimize and ensure deliverability (whitelisting, bounce management)
  • Improvement of reputation and reduction of delivery times (“warming up” IPs, queue monitoring)
  • Analysis of mailing results (openings, clicks, de-registrations)

DETAILS

Termin nach Vereinbarung

von 9 - 17 Uhr

bis zu 10 Mitarbeiter Ihres Unternehmens

Köln

Verpflegung inkl.

Teilnahmezertifikat

Teilnehmerunterlagen

Gesamtpreis 1.490 EUR

Als CSA-zertifizierter Versender erhalten Sie 20% Rabatt auf alle unsere Webinare.

EVENT DETAILS

Date by arrangement

1 day

Cologne

up to 6 employees of your company

Certificate of participation

Price: EUR 2,400 - up to 6 persons, incl. catering

As a CSA certified sender, you get a 20% discount on all our workshops.

TARGET GROUP

Our workshops are held exclusively for the employees of one company. Therefore, the content can be adapted to your expectations.

BOOKING PROCESS

Fill out contact form
Discuss expectations
Fix the date
Acquire know-how

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    Details

    Details

        2 Stunden

        Termin wird mit Ihnen vereinbart

        Exklusiv für die (?) Mitarbeiter Ihres Unternehmens

        1.490 € / 1.190 € für CSA-zertifizierte Versender

    INHALTE

    IPs: Shared vs. Dedicated, IPv4 vs. IPv6

    Authentifizierungsmethoden: SPF, DKIM, DMARC, Domain Alignment

    Phishing & Spoofing

    Adressgewinnung und Listenhygiene, E-Mail Validierung

    Abusemanagement und Complaints, FBL, Spamtraps

    Engagement/Zielgruppenstrategien (Selektionen, Targeting)

    Content & Context Strategien

    Bouncemanagement (Soft- & Hardbounces)

    Blocking & Blacklisting

    Schwerpunkte können individuell abgestimmt werden

    Dauer

    2 Std.

    Preis

    • 1.490 €
    • 1.190 € ermäßigt für CSA-zertifizierte Versender

    Datum

    Da unsere Webinare exklusiv buchbar sind, vereinbaren wir mit Ihnen einen Termin.

     

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