Workshop “Deliverability”

The workshop “Deliverability” offers, as the name suggests, training in the technical and operative areas of Email Marketing. This workshop will provide you with an overview of the fundamentals and current developments in Deliverability. With the knowledge you gain here, you will be able to avoid disadvantages for your IP and Domain reputation (missing authentification mechanisms or a lack of address management).

HIGHLIGHTS

  • INDIVIDUAL

    The focus can be individually adapted to your needs.

  • EXPANDABLE

    Contents can be added on demand.

  • EXCLUSIVE

    The workshop is held exclusively for your company.

  • INTERACTIVE

    You actively participate in the workshop with questions and discussions.

CONTENT

  • Technical basics for the bulk mailing of emails (RFC conformity, authentification measures and configurations)
  • Enhancement and cleaning of receiver list (spamtrap processing, list hygiene)
  • Complaint management (blacklist management, ISP relations, user engagement)
  • Further measures to optimize and ensure deliverability (whitelisting, bounce management)
  • Improvement of reputation and reduction of delivery times (“warming up” IPs, queue monitoring)
  • Analysis of mailing results (openings, clicks, de-registrations)

DETAILS

  • Termin nach Vereinbarung

  • von 9 - 17 Uhr

  • bis zu 10 Mitarbeiter Ihres Unternehmens

  • Köln

  • Verpflegung inkl.

  • Teilnahmezertifikat

  • Teilnehmerunterlagen

  • Gesamtpreis 1.490 EUR

Als CSA-zertifizierter Versender erhalten Sie 20% Rabatt auf alle unsere Webinare.

EVENT DETAILS

  • Date by arrangement

  • 1 day

  • Cologne

  • up to 6 employees of your company

  • Certificate of participation

Price: EUR 2,400 - up to 6 persons, incl. catering

As a CSA certified sender, you get a 20% discount on all our workshops.

TARGET GROUP

Our workshops are held exclusively for the employees of one company. Therefore, the content can be adapted to your expectations.

BOOKING PROCESS

  • Fill out contact form
  • Discuss expectations
  • Fix the date
  • Acquire know-how

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    Details

    Details

        2 Stunden

        Termin wird mit Ihnen vereinbart

        Exklusiv für die (?) Mitarbeiter Ihres Unternehmens

        1.490 € / 1.190 € für CSA-zertifizierte Versender

    INHALTE

    IPs: Shared vs. Dedicated, IPv4 vs. IPv6

    Authentifizierungsmethoden: SPF, DKIM, DMARC, Domain Alignment

    Phishing & Spoofing

    Adressgewinnung und Listenhygiene, E-Mail Validierung

    Abusemanagement und Complaints, FBL, Spamtraps

    Engagement/Zielgruppenstrategien (Selektionen, Targeting)

    Content & Context Strategien

    Bouncemanagement (Soft- & Hardbounces)

    Blocking & Blacklisting

    Schwerpunkte können individuell abgestimmt werden

    Dauer

    2 Std.

    Preis

    • 1.490 €
    • 1.190 € ermäßigt für CSA-zertifizierte Versender

    Datum

    Da unsere Webinare exklusiv buchbar sind, vereinbaren wir mit Ihnen einen Termin.

     

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