Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...
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A series of articles on the background to individual CSA criteria In this series of articles, we look at selected CSA criteria and provide information on their benefits and the reasoning behind them....
A series of articles on the background to individual CSA criteria The relationship between mailbox providers and the CSA We know: The CSA criteria are strict. Sometimes, corporate IT resources and a...
Since the new CSA Rules of Procedure came into effect on 1 July 2019, One-Click Unsubscribe (RFC8058) is now a mandatory CSA criteria for newsletters. Senders are legally required to offer newsletter ...
The CSA criteria are based on the stringent European requirements and comply fundamentally with internationally applicable law for email marketing.
The legal CSA criteria are based on the European legal framework for email marketing. This applies stringently and restrictively. Compliance with the CSA rules is intended to ensure that emails sent v...
The CSA criteria were developed in consultation with various mailbox providers and ESPs (email service providers). These criteria serve as a framework for reputable email marketing and as a significan...
For CSA certification, certain legal, technical and reputation criteria must be met. The complete CSA criteria can be found here.
Imagine an everyday scenario: Internet users browse through online stores, adding their interested items to their shopping cart. Some of them have already made one or more purchases in the same store;...