Search Results for: criteria

  Explore a comprehensive collection of resources on email deliverability, authentication standards, and best practices for secure and compliant email communication. From technical guides and legal...

Imagine an everyday scenario: Internet users browse through online stores, adding their interested items to their shopping cart. Some of them have already made one or more purchases in the same store;...

Why email is worth protecting Email is currently used by over four billion people worldwide and is the most important means of communication for companies. As its design and features have evolved ove...

This article aims to provide insight into the steps involved in the technical examination. This follows a fixed process that is always the same according to CSA criteria 2.8 to 2.21. and ensures that ...

The Certified Senders Alliance certifies email senders on the basis of publicly accessible and viewable legal and technical criteria. Although these and all other regulations are freely accessible on ...

There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...

The CSA introduces the latest edition of the Directive for Permissible Email Marketing Its time has now come: The latest edition of the CSA Directive for Permissible Email Marketing has been publishe...

6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

3. Legal notice The legal notice is an important pillar in the design of emails sent for business purposes. Nevertheless, it can be observed that it is often not designed in a legally effective m...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...