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14. January 2021

Outlook for 2021 – What will we be dealing with in the coming year? Part 1: The ePrivacy Regulation

To be clear from the outset: 2021 won’t be boring, given that several important topics are currently on Brussels’ desks. One long-running topic is the ePrivacy Regulation. The draft law is currently being voted on by the European Council, whose presidency was held by Germany for six months

11. January 2021

The definition of Spam

The question you may have been asked a lot over the past few years or you asked this question yourself: “What is Spam?” Simple question but a very complex answer based on a variety of dependencies and circumstances. Me personally, I developed a very simple answer that takes the

16. December 2020

How can newsletter tracking be implemented in a legally compliant manner?

The starting point: The sender of an email or newsletter wants to evaluate the behaviour of email recipients using tracking. Which data is actually evaluated when measuring and analysing user behaviour? In email marketing, in order to conduct success measurement for email campaigns, the user

15. December 2020

CSApi – The Data Service for Certified Senders

The CSApi is an open API service for certified senders. The purpose is to automate deliverability, performance, and feedback data provided by the CSA Mailbox Provider partners. The CSApi is the foundation for a server-based data exchange service as well as a completely new monitoring tool, which

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