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14. September 2020

How to Find the Right Email Servicer Provider

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step ESPs are more than just senders Ever since the first electronic mail was sent more than 30 years ago, email has been an integral part of the marketing mix of

BIMI: A Logo Delights Marketers, Techies and Mail Recipients Alike

BIMI helps brands to communicate better and emails to be more secure Day after day, the battle for attention in the inbox is fought by a multitude of brands and senders. In the recipient’s inbox – where a large volume of emails pile up one under the other – every email starts to look the

DKIM beyond authentication – Protecting Brand identity and reputation

DKIM beyond authentication – Protecting Brand identity and reputation According to RFC 5863 the DKIM (DomainKeys Identified Mail) authentication allows an organization to claim responsibility for transmitting a message, in a way which can be validated by a recipient. The organization can be the

30. January 2020

10 Resolutions for Successful Email Marketing in 2020

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just resolutions – and are never consistently put into practice. The Certified Senders Alliance (CSA)

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