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6. Special aspects in other countries 6.1 Scope of application of the GDPR According to Art. 3 of the General Data Protection Regulation (GDPR), the GDPR applies to all companies that have their r...

5. Tracking and profiling 5.1 Overview In email marketing, the user behaviour of recipients is measured and analysed to measure the success of email campaigns. This measurement and analysis serves...

2. Permission What does the term “permission” actually mean in connection with the lawful sending of commercial emails? The term “permission” means that there is a legally defined state of per...

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Ja, das klingt im ersten Moment etwas merkwürdig, haben wir doch irgendwann (viel) Geld für den einzelnen Kontakt ausgegeben. Und ja, jeder hätte gerne einen großen Newsletter-Verteiler, weil man dami...

  The CSA certifies senders of commercial email who adhere to high quality standards. CSA certification gives you deliverability advantages with international mailbox and spam filter providers...

How can commercial senders of email get the most out of email as a marketing tool? What do commercial senders of email need to know in order to get the most out of email as a communication and market...

Numerous certifications exist in a wide range of fields. All certifications have one thing in common: they confirm compliance with specified standards and requirements with the aim of creating trust....

The header of an email contains important information, including the sender and the type of transfer path. The receiving mail server uses this information to decide whether it can trust an incoming...

A good reputation, relevant content, and consistent list hygiene are the basis Resolutions belong to the New Year like fireworks and cava, but most of the time they remain what they are – just reso...