Yes, that sounds a bit strange at first; after all, at some point we spent (a lot of) money on the individual contact. And yes, everyone would like to have a large newsletter distribution list because...
Search Results for: Unsubscribe
Since the new CSA Rules of Procedure came into effect on 1 July 2019, One-Click Unsubscribe (RFC8058) is now a mandatory CSA criteria for newsletters. Senders are legally required to offer newsletter ...
Back in 2015, the CSA wrote about the benefits of List-Unsubscribe headers in emails. Since then, more providers offer unsubscribe functionality within their web interface and email software like iOS...
The List-Unsubscribe header is a simple way to offer the recipients an alternative way toeasily unsubscribe – with a single click – from a newsletter, if the provider or email-clientuses the given inf...
Effective email communication is important, especially with the prevalence of cyber threats and spam. A key part of this is feedback loops, which create a helpful relationship between senders and rece...
Yahoo and Google recently made a significant announcement in the world of email by teaming up to combat spam and enhance email security for their users. This common announcement is a milestone in t...
This article aims to provide insight into the steps involved in the technical examination. This follows a fixed process that is always the same according to CSA criteria 2.8 to 2.21. and ensures that ...
There are many reasons why emails end up in spam or are blocked altogether and thus do not reach the recipient as hoped. Having worked at the CSA for nine years, I can tell you that many senders still...
We have often pointed out that the sending of commercial emails generally requires consent. Now there's an interesting ruling by the Higher Regional Court of Berlin (Kammergericht Berlin), which co...
The sender of newsletters or other promotional emails must always be aware that recipients, at some stage, may no longer wish to receive promotional mailings and may unsubscribe. In this article, w...