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Latest

Oh no, I have been sending phishing mails!

In the first place, what is phishing? Phishing is an invented word cobbled out of the two words “password” and “fishing”. Criminals use fake emails […]

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Important Decision for the Area of Email Marketing: Multichannel Consent Legal After All?

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Bounce Management

Bounce management or bounce handling refers to the processing of returns, also known as non-delivery notification or non-delivery report (NDN or NDR), in email transmission. […]

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Recommended

One-Click List-Unsubscribe Header

Back in 2015, the CSA wrote about the benefits of List-Unsubscribe headers in emails. Since then, more providers offer unsubscribe functionality within their web interface […]

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Protect your brand from phishing emails by implementing DMARC

Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC […]

Read more

All

  • Oh no, I have been sending phishing mails!

    In the first place, what is phishing? Phishing is an invented word cobbled out of the two words “password” and “fishing”. Criminals use fake emails […]

    Download
  • Important Decision for the Area of Email Marketing: Multichannel Consent Legal After All?

    Download
  • Bounce Management

    Bounce management or bounce handling refers to the processing of returns, also known as non-delivery notification or non-delivery report (NDN or NDR), in email transmission. […]

    Read more
  • DOI: if not now, then when?!

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  • The Declaration of Consent in E-Mail-Marketing According to the GDPR

    It hasn’t arrived yet, but a lot is already being written and said about it: As of 25 May 2018, the General Data Protection Regulation […]

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  • The Little Toolbox for Postmasters

    Commissioning a mail server is initially not terribly complicated, but at the latest when it comes to keeping an eye on your reputation, or if […]

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  • Using a valid From address

    Validating an email address is a really hard task. Some tried huge regular expressions to solve this, but they are unreadable and do not cover […]

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  • When is a declaration of consent sufficiently “concrete”?

    Recently, the German Federal High Court of Justice (BGH) looked at the question of whether a pre-formulated declaration of consent was “concrete” enough to serve […]

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  • Help! I hit a spamtrap!

    What is a spamtrap and what is it good for? Who operates spamtraps & how to avoid spamtraps?

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  • How Spam Filters work

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  • The perfect Double-Opt-In (DOI) email

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  • Tell-a-friend verdict

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  • eco Directive for Permissible Email Marketing

    In 2002, the online marketing competence group of eco – Association of the Internet Industry adopted the first “Directive for Solicited Online Marketing”. Since then, […]

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  • The New EU General Data Protection Regulation

    What will change for email senders?

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  • One-Click List-Unsubscribe Header

    Back in 2015, the CSA wrote about the benefits of List-Unsubscribe headers in emails. Since then, more providers offer unsubscribe functionality within their web interface […]

    Read more
  • The legal situation for email marketing in Germany, Austria and Switzerland

    Which differences and similarities exist?

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  • DKIM setup the easy way

    To put it in a nutshell, DomainKeys Identified Mail (DKIM) enables a receiving email server to authenticate the sender of an email. The sending email […]

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  • The definition of advertising in email marketing

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  • Protect your brand from phishing emails by implementing DMARC

    Message from the Certified Senders Alliance supported by AOL, Microsoft and Google In the following article we want to clarify why marketers should implement DMARC […]

    Read more
  • List-Unsubscribe header

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  • Illegal e-mails can cause immense costs for the sender

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  • Service Provision in the Sense of § 7 (3) no. 1 UWG (German Unfair Commercial Practices Law): Paid or Unpaid Services?

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  • What does IPv6 mean for delivery?

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  • The Legal Declaration of Consent in Promotional E-mails

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  • Legal notice in a newsletter – What do you need to know?

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  • CSA Rules of Precedures

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  • CSA Price List

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  • CSA Conditions of Participation

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  • CSA Admission Criteria

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